Q&A assists clients in the design of questionnaires and surveys. We design using a number of different media: paper, electronic, web-based or on a company's intranet site. We have experience and expertise in numerous types of survey including attitude surveys, culture diagnosis, climate surveys, customer satisfaction surveys and market research.

As part of the research process Q&A captures responses and maintains this information in databases. Where electronic instruments have been developed, this capturing process can be automated. Focus groups and direct interviews are also catered for via full text transcription.

We have extensive experience in questionnaire analysis using a number of techniques including: gap analysis, conjoint/trade-off analysis, performance measurement, benchmarking, training and development needs analysis, measuring employee attitudes, psychometrics, 360 degree feedback, customer satisfaction surveys and market segmentation. In addition to quantitative analysis, the team has skills and experience in qualitative research allowing for the analysis of text comments.

The results of the data analysis are displayed in graphical terms using appropriate methodologies, but ensuring a user-friendly presentation. In addition, textual interpretation of the results is provided highlighting trends and points of interest as well as suggesting implications. Where requested, comparisons between different classifications are developed and interpreted.

Our consultancy group provides advice on the appropriate methodology to use for any particular research project - quantitative or qualitative. We advise on presentation, methods of data capture, correct analysis tools and types of reporting.

Use of the Internet as a distribution and collection medium can short-circuit some of the delays in completing a survey project. Add to this the ability to validate the responses while the respondent is completing the questionnaire, and the Internet becomes an important and efficient medium in the survey arena. Q&A has developed a high level of expertise in this area and can supply Internet-ready questionnaires. In addition to maintaining complete tracking information, we manage the automated collection of data and analysis of results.

Managing the complete survey process can be a daunting task. Q&A is experienced in the complete process and offers a full management service. We distribute the questionnaires, collect responses and chase late-comers while offering a complete tracking service to the customer. Generation and distribution of reports and feedback are included in the service where appropriate.

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The Q&A Partnership
21 Jenkyn Road, Wootton, Bedford, MK43 9HE, United Kingdom
Telephone: +44 (0) 1234 765833   Facsimile: +44 (0) 1234 767655
E-Mail: info@q-and-a.co.uk   Web: http://www.q-and-a.co.uk