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Home
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About Q&A
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| Data Analysis | Customer Satisfaction Surveys and Market Segmentation | ||||
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Culture Diagnosis
Training and Development Needs Analysis |
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Q&A has been involved in a number of customer satisfaction surveys. Here we are gauging how customers rate the client organisation on a number of attributes such as product offering, customer service and customer care. We have worked for a number of international organisations, including:
In order to understand how a market or customer base segments, Q&A uses proven specialised techniques in market research; namely, Trade-off and Conjoint Analysis. These techniques assess people's preferences in a number of given scenarios, particularly in pricing strategies, new product development and service offerings. The following 'donut' chart shows that for one group of customers, pricing is relatively more important.
Market Segment 1 On the other hand, there are a group of customers who feel that product availability is more important.
Market Segment 2 The donuts show the client how their customer base segments and thus can assist them in developing different strategies aimed at different groups. Q&A has undertaken Trade-off and Conjoint Analysis for a number of organisations, including:
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