This provides, broadly, four main directions through which to grow your business. Stay much the same – selling what you do now to existing customers; sell new products or services to existing customers; find new customers for existing products or diversify into new products for new customers. But which of these best suits you? Should you pursue all four or focus on a limited set of directions?

The questionnaire which follows will help you to map out what you think are the priorities and identify the direction you feel is most appropriate. We recommend that you persuade the rest of your management team to complete the questionnaire and use it for discussion and debate. The answers will not tell you what to do – only you can decide that, in the light of other information from the business and the environment. However, what it will do is provide an excellent basis for discussion and decision making within the business.